For more information on our upcoming sales, please visit our sales page.


About Us


Mr. Don Roeder President
Mr. Larry Schmidt 1st Vice President
Mr. Ward Smith 2nd Vice President
Mr. Robbie Morish Secretary/Treasurer


Mr. Rodney Butler Dr. Wayne Deason Mr. Ward Smith
Mr. Ralph Stubenthal Mr. Roy Steindorf Mr. Marvin Titzman
Mr. Cord Weinheimer


For over 80 years, members of the South Texas Hereford Association have supplied quality Hereford bulls in volume to the commercial cowmen in the South Texas area.

On April 19, 1937, a group of thirty-two representative cattlemen from Bee and surrounding counties met at Bee County court house for the purpose of organizing an association to build up the cattle industry in South Texas. The following people of South Texas signed the original charter: Paul Russell, Sidney Smith, J.R. McGuffin, Tom NcNeill, John R. Scott, Sr., K.L. Handy, T.L. Wilson, George Miller, B.V. Matheson, Raymond C. Brown, F.M. Ellis, C.H. Hardison, Claude E. Heard, Charles Mull, R.A. Hall, C.L. Cox, L.B. Williamson, Bennie H. Wilson, B.H. Wilson, Hinnant Brothers, Grover Impson, John P. Impson, B.S. Byrnes, G.W. Clare, J.J. McKinney, Leonard C. Smith, W.E. Handy, J.A. Handy, J.A. Stewart, T.L. Wade, Carroll R. Jones, R.P. Lucas, and Texas Livestock Marketing Association of Fort Worth. With the assistance of Jack Turner from the Texas Hereford Association, the group organized an association to be called the South Texas Breeder-Feeder Association.

At that first meeting in Beeville, plans were made to hold an annual Registered Breeder Show and Sale. On November 5, 1937 that first sale became a reality with 17 Hereford bulls and 5 Hereford females selling. The top selling and first place bull was bred and consigned by J.R. Roeder of Yorktown and sold for $385.00 to Sidney Smith of Beeville.

In 1939, the name of the organization changed to the South Texas Hereford Breeder-Feeder Association. By 1940, the group was holding sales twice a year – in the early spring and fall. During the 1950’s, only one sale was held each in the fall, but consignments had increased dramatically due to the fact that pens of range bulls were be being sold. Total sales topped $100,000 for the first time in the fall of 1952 sale as a top record of 242 bulls were sold that day averaging $396.00 per head. Again in 1953, the name changed to the present South Texas Hereford Association. By the 1960’s the annual fall show and sale was recognized as the largest All-Hereford show and sale in the Southwest.

In fall of 1969, the S.T.H.A. held its first F-1 female sale in conjunction with its Hereford bull and female sale. Crossbreeding had long been a common practice in South Texas, with the Hereford-Brahman cross proving to be the most popular. The organization was now able to offer its commercial buyers not only quality Hereford bulls in volume, but also true F-1 females that would do the job under harsh South Texas range conditions.

Today the sale is held twice a year. The fall sale is always held on the last Saturday in October, and the spring sale is held the first Saturday in February. The consignors annually sell approximately 100 Hereford bulls, 50 Hereford females, and 500 true F-1 females.

Upcoming Sales

October 29, 2022 - The Fall Sale
February 04, 2023 – The Spring Sale

All STHA sales take place at the Beeville Livestock Commission, Inc. Hwy 59 East, Beeville, Texas.

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Thank you to all of the buyers that purchased cattle today at the Spring Sale.

196 Total lots, $382,875
33 Hereford bulls; $135,250; Avg $4,099
4 Brahman bulls; $7150; Avg $1,788
159 females; $243,225; Avg $1,530

High selling Cattle:
Lot 25 consigned by OH Triangle Ranch sold to Fischer Farms, Gillett, TX; $5,500
Lot 28 consigned by OH Triangle Ranch sold to Cathy Hallmark, Cost, TX; $5000
Lot 27 consigned by OH Triangle Ranch sold to Blast Livestock, Taft, TX; $5000
Lot 147, bred registered Hereford heifer consigned by Rancho De Santo sold to Jobs Country, Westhoff, TX; $3500
Lot 133, pen of 3 open Hereford heifers consigned by Rafter J Cattle Co. sold to Scott Straube, Yorktown, TX; $2200 each
Lot 145, pen of 5 registered open Hereford heifers consigned by Moscatelli Herefords sold to Curtis Gruetzmaker, Goliad, TX; $2200 each
Lot 208, pen of 5 certified bred F1 heifers consigned by WD Cattle sold to Chris Parr, Corpus Christi, TX; $2800 each

STHA would like to thank Larry & Colt Johnson, Rafter J Cattle Company for donating an open F1 heifer to the association and to Sheldon Grothaus, Hondo, TX for purchasing the heifer.

Also, thank you to our sponsors, Capital Farm Credit and San Antonio RV's.
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